ASSIGMENT 2

Tractinsky  said aesthetic preferences are culturally dependent and he said Japanese culture is known for its aesthetic tradition. But Israelis are action-oriented they don’t care about beauty. In the early 1900s, Herbert Read, wrote numerous books on art and aesthetic, stated it requires a somewhat mystical theory of aesthetics to find any necessary connection between beauty and function and that belief is still common today. Aesthetic would change our emotional state, that would explain the mystery. Emotion was an ill-explored part of human psychology. Some people thought it an evolutionary leftover from our animal origins. These and related findings suggest the role of aesthetic in product design attractive things make people fell good, which in turn makes them think more creatively. Humans beings are the most complex of animal with accordingly complex brain structures. Most interesting of all is when some people seem to love fear itself and comes from the feeling that follow the ride. Role do these state have in design is someone who is relaxed, happy, in a pleasant mood, is more creative, more able to overlook and cope with minor problem with a device. It is tricky to design things that must accommodate both creative thinking and focus. The design is meant to enhance some critical procedure or function. Although the visceral level is the simplest and most primitive part or the brain, it is sensitive to a very wide range of conditions.

A person interprets an experience at many levels, but what appeals at one may not at another. The behavioural level is about use, about experience with a product. Performance is about how well the product is of little value. A person’s self- identity is located within the reflective level, and here is where the interaction between the product and identity is most important ad demonstrated in pride of ownership or use. Personality theorists divide people along such dimensions as extraversion, agreeableness, conscientiousness, emotional stability and openness. To designers, this mean that no single design will satisfy everyone. The associations that people have with the objects, and the memories they evoke. In the would of design, we tend to associate emotion with beauty. Photographs, more than almost anything else, have a special emotional appeal. The power of personal photographs lies in its ability to transport the viewer back in time to some socially relevant event. Memories reflect our life experiences. One of the more powerful ways to induce a positive sense of self is through a personel sense of accomplishment. This is one aspect of a hobby, where people can create things that are uniquely theirs, and through hobby clubs and groups, share their achievements. Product can have a personality can companies and brands. That product’s personality would change. The style of behavioural interaction could differ filled with slang and informal language. A simplified way of thinking of product personality is that it reflects the many decisions about how to product looks, behaves, and is positioned throughout its marketing and advertisements. Personality must be matched to market segment dan it must be consistent. The very existence of the terms fashion, style, mode, and vogue demonstrates the fragility of the reflective side of design. Simple style with quality construction and effective performance still wins.

The entire rear wall of bar was like an art gallery, frosted glass, subtly lit from behind, from floor to ceiling shelves in front of the glass. Blue, green amber all the wonderful hues, the glass gracefully illuminating them from behind, shaping the play of colour. Water bottles as art. Water sold in this way is more expensive than gasoline. Some of the bottles are special, sensuous, and colourful. Visceral design is what nature does. A similar process occurs between males and females of other species, between co-adaptive life forms across species, and even between animals and plants. Fruits and flowers provide an excellent example of the co-evolution of plants and animals.  Fruits and flowers tend to be symmetrical, rounded, smooth, pleasant to the touch, and colour. In this co-evolution of design, the plants change so as to attract animals, while the animals change so as become attracted to the plants and fruits. Some well-designed items miss the target when it comes to fulfilling their purpose and thus deserve to fail. Potato peeler doesn’t actually peel potatoes, or a watch doesn’t tell accurate time, then nothing else matters. Automobiles have been around roughly a century, but cup holders were not considered appropriate for their interiors until quite recently, and the innovation didn’t come from automobile manufacturers. Physical objects have weight, texture, and surface. The design term for this is “tangibility”. The virtual would of software are worlds of cognition ideas and concepts presented without physical substance. Reflective design covers a lot of territory. It is about message, about culture, and about the meaning of a product or its use. The first one, by” Time by Design”. Exhibits reflection delight in using an unusual means to display time. The environment is a difficult one. Football games are played in temperature extremes, from high heat, to rain, to extreme cold. The headset design was a challenge. To the practitioner of human- centered design, serving customers means relieving them of frustration, of confusion, of a sense of helplessness. Although reflective thought is the essence of great literature and art, films and music, web sites and products, appealing to the intellect is no guarantee of success.