ASSIGMENT 2

Tractinsky  said aesthetic preferences are culturally dependent and he said Japanese culture is known for its aesthetic tradition. But Israelis are action-oriented they don’t care about beauty. In the early 1900s, Herbert Read, wrote numerous books on art and aesthetic, stated it requires a somewhat mystical theory of aesthetics to find any necessary connection between beauty and function and that belief is still common today. Aesthetic would change our emotional state, that would explain the mystery. Emotion was an ill-explored part of human psychology. Some people thought it an evolutionary leftover from our animal origins. These and related findings suggest the role of aesthetic in product design attractive things make people fell good, which in turn makes them think more creatively. Humans beings are the most complex of animal with accordingly complex brain structures. Most interesting of all is when some people seem to love fear itself and comes from the feeling that follow the ride. Role do these state have in design is someone who is relaxed, happy, in a pleasant mood, is more creative, more able to overlook and cope with minor problem with a device. It is tricky to design things that must accommodate both creative thinking and focus. The design is meant to enhance some critical procedure or function. Although the visceral level is the simplest and most primitive part or the brain, it is sensitive to a very wide range of conditions.

A person interprets an experience at many levels, but what appeals at one may not at another. The behavioural level is about use, about experience with a product. Performance is about how well the product is of little value. A person’s self- identity is located within the reflective level, and here is where the interaction between the product and identity is most important ad demonstrated in pride of ownership or use. Personality theorists divide people along such dimensions as extraversion, agreeableness, conscientiousness, emotional stability and openness. To designers, this mean that no single design will satisfy everyone. The associations that people have with the objects, and the memories they evoke. In the would of design, we tend to associate emotion with beauty. Photographs, more than almost anything else, have a special emotional appeal. The power of personal photographs lies in its ability to transport the viewer back in time to some socially relevant event. Memories reflect our life experiences. One of the more powerful ways to induce a positive sense of self is through a personel sense of accomplishment. This is one aspect of a hobby, where people can create things that are uniquely theirs, and through hobby clubs and groups, share their achievements. Product can have a personality can companies and brands. That product’s personality would change. The style of behavioural interaction could differ filled with slang and informal language. A simplified way of thinking of product personality is that it reflects the many decisions about how to product looks, behaves, and is positioned throughout its marketing and advertisements. Personality must be matched to market segment dan it must be consistent. The very existence of the terms fashion, style, mode, and vogue demonstrates the fragility of the reflective side of design. Simple style with quality construction and effective performance still wins.

The entire rear wall of bar was like an art gallery, frosted glass, subtly lit from behind, from floor to ceiling shelves in front of the glass. Blue, green amber all the wonderful hues, the glass gracefully illuminating them from behind, shaping the play of colour. Water bottles as art. Water sold in this way is more expensive than gasoline. Some of the bottles are special, sensuous, and colourful. Visceral design is what nature does. A similar process occurs between males and females of other species, between co-adaptive life forms across species, and even between animals and plants. Fruits and flowers provide an excellent example of the co-evolution of plants and animals.  Fruits and flowers tend to be symmetrical, rounded, smooth, pleasant to the touch, and colour. In this co-evolution of design, the plants change so as to attract animals, while the animals change so as become attracted to the plants and fruits. Some well-designed items miss the target when it comes to fulfilling their purpose and thus deserve to fail. Potato peeler doesn’t actually peel potatoes, or a watch doesn’t tell accurate time, then nothing else matters. Automobiles have been around roughly a century, but cup holders were not considered appropriate for their interiors until quite recently, and the innovation didn’t come from automobile manufacturers. Physical objects have weight, texture, and surface. The design term for this is “tangibility”. The virtual would of software are worlds of cognition ideas and concepts presented without physical substance. Reflective design covers a lot of territory. It is about message, about culture, and about the meaning of a product or its use. The first one, by” Time by Design”. Exhibits reflection delight in using an unusual means to display time. The environment is a difficult one. Football games are played in temperature extremes, from high heat, to rain, to extreme cold. The headset design was a challenge. To the practitioner of human- centered design, serving customers means relieving them of frustration, of confusion, of a sense of helplessness. Although reflective thought is the essence of great literature and art, films and music, web sites and products, appealing to the intellect is no guarantee of success.

Schiller has been doing research on beauty and art and the importance and  beauty formal methods, he will bear almost no risk to feel good by any improper use. His ideas are drawn and not from within than from reading or from an intimate experience with the world, will not be clear of their origin would rather incur any one-sided criticism of the sect, and they prefer to bow to their natural weaknesses of maintaining .ideas that are most important in the practical kant system, the philosophers do not agree, he is confident prove it. If stripped of their technical design will be agreed and as the facts and wisdom of a moral instinct he has given to man to serve as a guide and teacher . While the technical design is seen to cause the truth is hidden from the sense of understanding, but unfortunately, the understanding of the meaning of the objects destroyed before it can allocate objects. natural feelings must not admit him in any copy. He said the moral experience can be used with greater truth to it is a beautiful manifestation of the mystery of the skyline and off with the extinction of a combination of required elements.

He directed for a more noble theme from art. As unseasonable to go in search of the code to the world of aesthetic, moral, when the world offers a higher interest and spirit of strict philosophical inquiry. For art has left the reality he has increased his body on the needs and neediness. for art is the daughter of a freedom, it requires perspective and regulations to be given by the balance spirit. In needs unity, spiritual service of art has no weight and are not to be encouraged, it disappeared from vanity fair. The spirit of philosophical inquiry itself will damage the imagination of one promise after another and the narrow boundaries of art, in the limit to as the science expanded.  In the eyes of a philosopher and a man anxious turn to theatre  where political events are considered man's destiny is to be played. To trade for us all on the grounds of both the subject and the decision to decide a question of mind in conjunction with powerful thinkers. A man of liberal sympathies and heart imbued with the spirit of a noble to welt human. He opposed that prefer beauty to freedom. he managed to convince that this is art not a stranger to the needs of the taste of the time we arrive at the solution of political problems though, the road must go through the aesthetic beauty.

He felt that he was a man. He was looking at the environment and found that he was in a state in which he introduced into this country by the power. he was free to choose a position own . As moral beings, he can not relax and be satisfied with the political situation missed by necessity, and only calculated for the situation. It would be unfortunate if this did not satisfy him. In this case, legal blindness by the spontaneous action needs her free. In his ennobling by beauty and emphasize the strong influence of the nature of moral encouragement in love. When  mature love passion, he restored his childhood with an artificial process. he founded the state of nature in his ideas were not given in any experience, but established by law and policy. He called this idea the object. A goal that he did not realize the true nature of reality. This natural condition is quite adequate for the physical man to give himself just to get rid of the law force . Prop is not found in human nature is selfish and violent, direct energy to the destruction rather than preservation of society. Physical character definitely are inherently mesta separated from moral freedom that it is mandatory to adjust the container with the law and both depend on each track it is appropriate.

in suggesting or setting up a moral state, the moral law depends on the actual power as absolute physical with moral requirements. It may be urged that every individual is to carry out adjustments and destination of a man who ideal. Men pure and ideal, which makes itself known more or less clearly in all subjects which are objective and do speak, the statutory form in which a variety of different subjects present in now two ways of thinking of themselves to the idea, and genuine man subdues the empirical man and man to man ennobled the idea. He confessed that the estimate of bias from the viewpoint of these different moral reasons extinguished satisfied if the law exists without conditions. Former law stamped on both consciousness without corruption by feelings that can not be removed. Results, lack of education will always appear when the moral sense can only be maintained at the expense of natural and political administration which has always been too imperfect as it is to bring unity by a variety of emphasis.  When artists mechanics and delicate children lay their hands on a block which is not to give one as his intention, he did not feel guilty because of his clear judgment to deceive the eyes of taking the matter under protection.

He directs his attention to the most prominent objects in the structure this .This is true that much consideration the opinion of people rose from a long lethargy and a liar himself, and he demanded with an impressive opportunity to be restored. Subjective man must respect the institution. He continued to separate by gravity for binding energy of unity at a time when there is no thought to build a. He said that he forgot that the philosophers of older claims that what is more rebel in ruin. the words of truth to the world of children's moral nature and when to break loose, they go crazy, but for scholars of art, when a character debosed break loose contains a justification for lifting the state of extinction.